Mobile learning continues to become the new concern for just about every company, large or small. This conference has always been valuable to LearnCast and we have been a vendor/sponsor since its first show – in San Diego in 2000. LearnCast was the first full platform that was specific to learning , ease of software, cloud based and detected 1000′s of devices. Today, LearnCast services fortune 50 clients as well as smaller companies that need a top breed of mobile platforms. It has been very exciting to learn from our clients and service their audience. Learncast has grown as a result, more client partnerships, a merger of e-learning LearnKey.com ( 25 year industry leader) , Predix and LearnCast together to form Better Learning Systems ( BLS) .
I sometime wonder where this might all end up – but I can assure anyone who is interested, we have only begun to spin our new brand and to create a roadmap that is both exciting and gets me out of bed early. I owe a big thank you to organizations like E-Learning Guild and m-Learncon and other programs we participate in for our continued mutual growth.
We helped deliver mobile learning 6 years ago and we will continue to add success stories as we march forward. LearnCast is becoming a trusted brand, support system and mobile learning platform. We have really focused on simple solutions that every instructional manager or sales manager or thought leader can use.
Create , Deliver , Measure was definately the right path for us.
Every company manager wants his or her messaging opened by the internal staff and external partner list, immediately and with feedback and follow up. Well, it’s tough to expect that you will get a high rate of “open” unless everything is perfect. “Perfect” is almost impossible.
When is it too much, or the frequency of sending your messages more than your audience will support? One thing for sure is that you don’t want your own audience to block your messages or ignore you completely. If you can build TRUST early on, by giving high value first, it helps your audience to trust your not wasting their time. We all know how URGENT your message is, but does your audience?
The best we have seen to get your messaging read is to have a full strategy, be everywhere your audience is looking. This means in print, in email, in SMS text messaging ,using mobile widgets that point to your message, bill boards, car wrappers, sides of building ….and the list it goes on and on.
If you’re not getting the high “Hit Rate” you are expecting consider some of these tips:
How many delivery methods are you using to get your message out? ( SEVEN SUGGESTIONS)
A.) E-Mail – make sure you have the “From” and “Subject” carefully filled out. Most people would rather know the company and person , as compared to just the person. Subjects need to grab attention in 1.5 seconds. So carefully choose your “value to me” words. Test internally first – ask for feedback
B.) SMS Text Messaging – For your internal group , those who know you , those who expect you to connect with their mobile device via a mobile carrier or mobile platform technology. Your message has very limited room and should be designed with high value words. Every word must provide value. Use every available character you can. Test it internally first and get feedback from your group – before you launch.
C.) Widgets that fit into your web page strategy. Widgets are designed by various platforms to like your audience from a web page directly to content that has been customized for their device.
D.) QR-Codes – these have a long way to go before people get tired of them. You know why? Ease of use – one click and the content you request is right infront of you. LearnCast builds these custom mobile tags automatically and allows you to print or download the artwork so you can use your QR-Codes everywhere. East to scan or click.
E.) URL = easy to distribute and can go on everything that is connected to a web. If you include the URL on your internal Twitter like service or Group Chat or email, web page or blog – we know you will get clicks.
F.) Key Words attached to Mobile Short Codes – this is a very easy way to have someone text to receive the content such as “LEARNCAST” to 878787
G.) Mobile App – Free Download of your Android or Apple app with your content already assigned to all new users – what a fantastic way to get more views and a more committed audience. Any content can be secured with PREMIUMS ( secured content) and given away with FREEMIUMS (Free content) .
Send a compelling message, keep you promise of high value. If they are not opening your messages, one of three things are happening. One, they have too many messages and do not see your title / message as a priority. Two, they do not see your title / message as urgent – so they will get back to it later. But never will see the message again. Three, the first message was a poor user experience therefore they will not open another.
*Isn’t your goal to have them want to re-open the next message? Make this one the best.
Keep your delivery consistent, meaning, let your audience expect another good experience
Keep the consistency of when the users can expect to be alerted to your content. If they like it they will be waiting for the next round of content. Try to keep the style of delivery consistent even if you change up the messaging.
Build TRUST by not over whelming your audience with too much information.
Not always easy to do.
This is by far the most valuable advice we can give. Your audience needs to see a professional, well thought out program, campaign or learning experience. In any case, you should consider that short is valuable. “One Mobile Minutes” are very helpful to everyone because the content is pinpointed to interest quickly. Try to schedule the initial content in a consistent timelime. Sometimes “when” the message is sent is just as important as the content
Relevance – Keep the language so that this group, this team, this pool of people can understand the messaging.
Get feed back from everyone – all the time. Asking your audience how to improve the user experience is a very good idea. Include them and listen. They will tell you something of value every time.
QR-Codes ( MobiTags) if you plan on peppering your TAGS everywhere make sure your landing pages are using both FREEMIUM and PREMIUM content. By delivering free content via the access point of a MobiTag, Your audience is only one scan away from viewing your content.
Contest, Win This, Chosen Best of Class, Top 5 Reasons, Award Given – Each of these titles bring interest to you message and or program. Many times we have to incent our viewers to get them to open our messages and engage in our content. Try a word like one of the words or phrases above.
Write good content – the information your audience wants and then ask for feedback! Be clever, be smart and know what contents is considered “Engaging”. Ask your audience for their feedback – to share their opinion. The more you listen to your customer the more you will know their real need.
Calls to Action – What do you want your audience to do ? Part of your plan is to know ahead of time where you want your audience to go – or what you are expecting them to view. With our goal to get more “opens” more “views” we need to plan our content to place high value upfront. A simple link into a common web page – might not be the right answer. We suggest you map out your strategy and really think through how much time is spent on every landing page, every link, video, poll, quiz etc.
Any of these small ideas above can and should work help you receive more views and more time spent by your audience reviewing your valuable offerings and messaging. You are asking them to stop what they are doing and or thinking about and view your message. Not an easy task with busy professionals. But try a few of these ides. You might find success is as simple as your Subject line or that you are using more than one delivery method.
MobiAlert ™ has been added to the LearnCast® Mobile Platform. This value added feature of sending SMS Text Messaging along with e-mail support messages to learners to inform them about important learning initiatives, competitive information, training, reminders ETC.
LearnCast represents the first mobile publishing system specific to the enterprise mobile workforce that has created a truly unique learning experience for both our Authors and our client learners.
MobiAlert (TM) represents an enterprise grade, Software as a Service (SaaS) solution that can create, distribute and collect feedback in real-time. Now reaching the mobile workforce and learners is easy and automated.
MobiAlert ™ is simple, it creates an urgent message that is 6 times more likely to be read and engaged than standard email.
With all the mixed communications thrown at sales teams today and tech teams today – it’s amazing these teams can stay productive while answering thousands of emails. Learncast provides a unified approach to communications and training that gets results in real-time.
MobiAlert is a necessary tool and a needed process for managers that lead a mobile workforce, or those marketing managers that need to reach their mobile audience. “Alerts” are designed to repeating schedule of time, daily , weekly or monthly.
“If a manger wants to improve Learning Performance showing an improved ROI, the key is reminding people what is expected and driving clear expectations in small chunks that are manageable”, states David Clemons, CEO and Founder of LearnCast.
Mobile alerts create a simple and effective way to connect groups of people with relevant interests.
Send notifications to:
Learners, for course information, meetings and notifications.
Enterprise employees, for meeting reminders, announcements, & important information.
Consumers, for product announcements, services, and general interest notifications.
IDC Predicts 2012 Will Be the Year of Mobile and Cloud Platform Wars as IT Vendors Vie for Leadership While the Industry Redefines Itself
“The industry’s shift to the 3rd Platform will accelerate in 2012, forcing the industry’s leaders to make bold investments and fateful decisions”
FRAMINGHAM, Mass.–(BUSINESS WIRE)–One year ago, International Data Corporation (IDC) predicted that the IT industry’s next dominant platform, built on mobile computing, cloud services, social networking, and big data analytics technologies, would begin its transition into the mainstream. Today, spending on these technologies is growing at about 18% per year and is expected to account for at least 80% of IT spending growth between now and 2020. With future market revenues at stake, IDC predicts that 2012 will be marked by some of the first high-stakes battles as companies seek to position themselves for leadership in these critical and fast-growing technology areas.
Overall, IDC predicts that worldwide IT spending will grow 6.9% year over year to $1.8 trillion in 2012. As much as 20% of this total spending will be driven by the technologies that are reshaping the IT industry – smartphones, media tablets, mobile networks, social networking, and big data analytics. Meanwhile, emerging markets (defined as all markets except North America, Western Europe, Japan, Australia, and New Zealand) will drive more than half of all IT spending growth worldwide in 2012, led by the BRIC countries (Brazil, Russia, India, and China) and a handful of other fast-growing markets like Indonesia, Vietnam, and Saudi Arabia. The growing importance of these markets is reflected in IDC’s prediction that China will surpass Japan as the world’s second largest IT market sometime in the course of the year.
2012 will also be the Year of Mobile Ascendency as mobile devices (smartphones and media tablets) surpass PCs in both shipments and spending and mobile apps, with 85 billion downloads, generate more revenue than the mainframe market. The mobility market will see heated competition in 2012 as Microsoft joins the crucial battle for dominance in the mobile operating system (OS) market and the Kindle Fire challenges the iPad in the media tablet market. Similarly, a host of new mobile devices with “good enough” capabilities (think “smartphone lite”) will challenge the current device leaders on price and functionality in key emerging markets like China, India, Indonesia, and Brazil.
Mobile data network spending will exceed fixed data network spending for the first time
80% of new commercial enterprise apps will be deployed on cloud platforms
15% of new mobile apps will be based on HTML5 by year’s end
Vendors from emerging markets, such as Huawei and China Telecom, will make an aggressive push into developed markets, including the U.S.
The number of intelligent, communicating devices on the network will outnumber “traditional computing” devices by almost 2 to 1 within next 24 months, changing the way we think – and interact – with each other and devices on the network
Learncast.com visitors view an average of 3.7 unique pages per day. Approximately 94% of visitors to the site come from the US, where it has attained a traffic rank of 218,479. Visitors to Learncast.com spend approximately three minutes per visit to the site and 31 seconds per pageview.
The site is relatively popular among users in the city of San Francisco (where it is ranked #32,174).
We have much to learn about global traffic ranking, but we have our eyes on our merger partnerships such as : Better Learning Systems, our global partners and clients and other means of gaining the attention of the mobile workforce and the M-Generation ( That’s the Mobi-Generation).
These three companies all share a similar background of delivering first-to-market solutions and innovations within the learning, e-learning and mobile learning industries. Their stories include accomplishments such as the first video-based software training company (1987); the first privately held company to deliver interactive CD-ROM to the market with video, labs and assessments; the first company to stream learning video in an online learning portal with labs and assessments; and possibly the first mobile platform to specifically offer rapid development tools, learning management tools, video transcoding with global distribution specific to learning within one cloud-based system.
“I’m really interested to see how our existing customer base adopts our new and strategic offerings. This will prove to have more value with better reach and deeper measurements for everyone”, stated David Clemons CEO and Founder of LearnCast.com
“The global industry of video based training, online learning, mobile innovation and individual talent discovery through software, will see something fantastic at Better Learning Systems”, stated Clemons
This merger represents a very big move for the privately held LearnKey®, the original video-based software training company launched in 1987, who has brought together an interesting blend of mobile technology and professional behavioral assessment technology and know-how together under one vision – one mission. “Build a Better Learning System”
According to the announcement from COMSCORE, the leading research group on mobility and mobile trending, the use of social networks on mobile devices soared 37% during the last year 2011. Mobile strategies are paying off Facebook, Twitter and Linked In. The majority of the Mobile Social Networkers are reading posts while on their devices.
HERE IS THE INSIDE SCOOP OF WHAT THIS ACTUALLY MEANS !
Each of these networks create user notifications, sharing links and likes and dislikes. Making it easy for those who subscribe to stay informed immediately if anything is happening on their personal network. What a perfect way to keep users connected and informed and social.
RESTON, VA, October 20, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device.
“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile. “This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”
More than Half of Mobile Social Networkers Access Sites on a Near Daily Basis
In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines.
Research also indicated that although more people accessed these sites via their mobile browser, the social networking app audience grew five times faster in the past year. While the mobile browsing social networking audience grew 24 percent to 42.3 million users in the past year, the mobile social networking app audience surged 126 percent to 38.5 million.
What a pleasure it was to be interviewed by an industry expert like Roy Saunderson of Real Recognition Radio. Michael Kroth and I ( David Clemons ) had an opportunity to record a session with his webinar group and be featured in the TrainingMag.com magazine.
The article is only a slice of our hour long webinar with Roy – but it rings in true harmony of what and how Michael and I share and work toward in getting the message out! Managing the Mobile Workforce (McGraw-Hill) has a collection of 40 interviews and the inside track on management / leadership and the mobile workforce.
Here is the article -
Talent Tips: Training on the Go
Mobile learners appreciate good-quality content designed to save them time and that provides immediate accomplishments in small chunks.
Article | Fri, 10/07/2011 – 01:00
By Roy Saunderson, President, Recognition Management Institute
Are we ready to train employees through iPods? Some organizations already do so with great success. Yet there are important principles to consider in getting mobile learning right.
In the fast-moving world we live in, we stay connected through a growing number of mobile devices we’re glued at the hip to. Now imagine having training follow you around and be available whenever you are ready to learn.
That’s what employees at Homewood Suites by Hilton (one of the two, extended stay brands of Hilton Worldwide) do. When changes were made to their food and beverage items, Dawn Koenig, vice president for Brand Performance Support, knew there had to be an easier way to get employees to learn and implement these innovations.
Whether assembling new displays for various hot and cold zones for food and beverages or simply refreshing areas with a variety of menus and displays to keep a fresh look for extended stay guests, the 10-, 15-, or 20-minute videos are just the trick.
General managers keep the iPods and loan them out library-fashion to employees to view the brand-standard videos. Skill tests are presented in Q&A quiz format with results recorded through Hilton’s proprietary Hilton University learning management system.
Unfamiliar with an iPod? Homewood Suites learning specialists send out clear and easy-to-follow instructions for using an iPod, which has won over all generations of learners. And the highly visual content allows for easy multiple language voice-over adaptation, similar to onscreen instruction for aircraft passenger safety.
The best comment Koenig has heard from employees is they feel they’re “in charge of [their] own learning.” No supervisor looking over their shoulder, and they can learn on their own time and in their own place.
David Clemons, the chief mobile officer of LearnCast.com and Achieve Labs, and Michael Kroth, associate professor of Adult/Organizational Learning and Leadership at University of Idaho–Boise Center, have some valuable pointers on mobile learning gleaned from their research and authoring of “Managing the Mobile Workforce”:
1.Create highly focused content. Faced with workload and general day-to-day distractions, instructional designers must use quality content without wasting a second of precious on-the-move time. One effective approach is the “One Mobile Minute” rule. Remember to keep the information mapping to not more than four to seven items; fewer is better. If your learner can read it, watch it, and feed it back in less than three to five minutes, you have done a great job designing your mobile learning program. You can combine several of these learning modules—each with a specific learning objective and sub-objectives—to create a 15- to 20-minute lesson, or even longer, that your workforce will use as it has time available.
2. Be mobile accessible. The iPod is just one learning device workers can use. A company needs to think through all available options learning can be provided through, including the Apple iPod, iPhone, or iPad; Motorola Droid or Xoom Tablet; Cisco Cius; and HP Touch—all will be used by mobile workers, along with their primary laptop and desktop. Set up the learning offering to include the widest, device-agnostic solution—meaning a solution that doesn’t favor any particular device. If you want to motivate every employee, create a strategy that includes everyone right from the beginning. Develop content that can be viewed on any device and that creates an environment where people love to work, want to be connected, and will continue to learn because it is mutually beneficial for the organization and the employee.
3. Make the learning stick. The “training glue” that bonds the mobile workforce with the learning content is the continued connection among peers, managers, and the company. Have managers set clear expectations face to face ahead of time and encourage learning before employees engage online. Ensure real-time feedback and discussions are encouraged through the devices and in person. Employees share personal stories, pictures, and events through social media. Why not build a mobile learning community where learning and sharing is ongoing?
Mobile learners appreciate good-quality content designed to save them time and that provides immediate accomplishments in small chunks. Keep it short, but use all the media—video, audio, exercises, simulations, games, etc.—to “show” and not just “tell” how work can be done and skills developed.
Roy Saunderson is author of “GIVING the Real Recognition Way” and president of the Recognition Management Institute, a consulting and training firm specializing in helping companies “get recognition right.” Its focus is on showing leaders how to give real recognition to create positive relationships, better workplaces, and real results. For more information, contact mailto:RoySaunderson@Rideau.com or visit http://www.RealRecognition.com.
Today … was such a great experience working with the team at SHRMthe Society for Human Resource Management. Michael Kroth and I were invited to present to the SHRM membership regarding our book Managing the Mobile Workforce. First, I must say I am thankful (everyday) to have such great partners in my life, within my businesses and especially Michael Kroth. He was exceptional today. I mean he was on his game of presenting what he knows inside and out, What motivates a mobile worker and how to build a successful mobile leadership team. If you get a chance go in to SHRM and sign up to listen to this presentation – its 90 minutes with Q/A’s – there were too many questions to answer all of them – but we tried! We had a full outline to present of detailed examples of enterprise strategies used within mobile teams – AND – details of how companies are succeeding , sustaining a mobile workforce.
This live presentation was viewed live today by HUNDREDS of people! I can not wait to do this for thousands, with Michael.
Its interesting what I learned today. What I learned from Michael, from the the SHRM managers and the attendees of the program is something to value. I feel fortunate I was present – that is for sure.
I really appreciate that SHRM recognised our passion – our book and that we both like to present and always have a great time doing it. Thank you again!
Here is a partial summary of the SHRM web page that featured us today ;
Building a mobile workforce can be a competitive advantage for your company. Do you have job alternatives that will appeal to workers of the 21st century? Does your corporate strategy envision a mobile workforce? Are you prepared to lead one? Do you have the capability to find, get, keep, and support mobile workers?
In this 90-minute program, David Clemons and Michael Kroth, co-authors of Managing the Mobile Workforce (McGraw-Hill), will share what organizational and HR leaders need to know to create healthy, highly motivating environments for mobile workers. They will talk about presence — reducing the distance between the manager and mobile workers, motivating distance workers and paradigms of the mobile workforce. The program will look at how HR can play a vital role in building virtual teams and creating performance management systems that make sense for mobile workers.
About the speakers: David Clemons (top) and Michael Kroth are authors of the book, Managing the Mobile Workforce: Leading, Building, and Sustaining Virtual Teams, published by McGraw-Hill. Follow their blog at managingthemobileworkforce.com/blog. David Clemons has provided 20 years of executive leadership and innovation to the digital education industries. His experience has focused mainly on the global enterprise online learning space. Mr. Clemons is well known for his position as president of LearnKey Inc, a Utah based E-learning company and today is known as the creator of Achieve Labs Inc. He also founded LearnCast Mobile Publishing System. Mr. Clemons speaks nationally and internationally on mobile trends, mobile adoption, enterprise mobile workforce innovation, and leadership. Currently he lives and works in Eagle, Idaho, as a true mobile worker, employing a large “mobiForce” including international partners and content specialists.
Michael Kroth, Ph.D., is an Associate Professor at the University of Idaho-Boise. As a long time internal consultant he developed and administered corporate-level leadership development and succession planning programs, has been the administrator of a corporate foundation, and served as a director of corporate community affairs. He is the Leadership Field Editor for ASTD’s In-Practice on-line newsletter and a member of the National Speakers Association. Dr. Kroth is also a member of the National Speakers Association.
Brilliant Results Publishing, is focused on providing leading marketing executives from large Fortune 1000 companies to mid size enterprise companies with powerful results-oriented, cutting edge marketing, incentive and motivation/recognition ideas. With a focus of providing interviews with key leaders of companies that provide solutions enterprise managers need to build the relationships, find the resources and get the results that every successful marketing, branding, or employee recognition campaign needs.
Michael Kroth and I are both very excited to be part of the Brilliant Results team as featured authors and appreciate the feedback and comments from everyone. Our special thanks go out to the staff at Brilliant Results Magazine.
This article is a good story and overview of what Michael and I share during our workshops and speeches. We have a great time presenting this information around the planet!
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