Every company manager wants his or her messaging opened by the internal staff and external partner list, immediately and with feedback and follow up. Well, it’s tough to expect that you will get a high rate of “open” unless everything is perfect. “Perfect” is almost impossible.
When is it too much, or the frequency of sending your messages more than your audience will support? One thing for sure is that you don’t want your own audience to block your messages or ignore you completely. If you can build TRUST early on, by giving high value first, it helps your audience to trust your not wasting their time. We all know how URGENT your message is, but does your audience?
The best we have seen to get your messaging read is to have a full strategy, be everywhere your audience is looking. This means in print, in email, in SMS text messaging ,using mobile widgets that point to your message, bill boards, car wrappers, sides of building ….and the list it goes on and on.
If you’re not getting the high “Hit Rate” you are expecting consider some of these tips:
How many delivery methods are you using to get your message out? ( SEVEN SUGGESTIONS)
A.) E-Mail – make sure you have the “From” and “Subject” carefully filled out. Most people would rather know the company and person , as compared to just the person. Subjects need to grab attention in 1.5 seconds. So carefully choose your “value to me” words. Test internally first – ask for feedback
B.) SMS Text Messaging – For your internal group , those who know you , those who expect you to connect with their mobile device via a mobile carrier or mobile platform technology. Your message has very limited room and should be designed with high value words. Every word must provide value. Use every available character you can. Test it internally first and get feedback from your group – before you launch.
C.) Widgets that fit into your web page strategy. Widgets are designed by various platforms to like your audience from a web page directly to content that has been customized for their device.
D.) QR-Codes – these have a long way to go before people get tired of them. You know why? Ease of use – one click and the content you request is right infront of you. LearnCast builds these custom mobile tags automatically and allows you to print or download the artwork so you can use your QR-Codes everywhere. East to scan or click.
E.) URL = easy to distribute and can go on everything that is connected to a web. If you include the URL on your internal Twitter like service or Group Chat or email, web page or blog – we know you will get clicks.
F.) Key Words attached to Mobile Short Codes – this is a very easy way to have someone text to receive the content such as “LEARNCAST” to 878787
G.) Mobile App – Free Download of your Android or Apple app with your content already assigned to all new users – what a fantastic way to get more views and a more committed audience. Any content can be secured with PREMIUMS ( secured content) and given away with FREEMIUMS (Free content) .
Send a compelling message, keep you promise of high value. If they are not opening your messages, one of three things are happening. One, they have too many messages and do not see your title / message as a priority. Two, they do not see your title / message as urgent – so they will get back to it later. But never will see the message again. Three, the first message was a poor user experience therefore they will not open another.
*Isn’t your goal to have them want to re-open the next message? Make this one the best.
Keep your delivery consistent, meaning, let your audience expect another good experience
Keep the consistency of when the users can expect to be alerted to your content. If they like it they will be waiting for the next round of content. Try to keep the style of delivery consistent even if you change up the messaging.
Build TRUST by not over whelming your audience with too much information.
Not always easy to do.
This is by far the most valuable advice we can give. Your audience needs to see a professional, well thought out program, campaign or learning experience. In any case, you should consider that short is valuable. “One Mobile Minutes” are very helpful to everyone because the content is pinpointed to interest quickly. Try to schedule the initial content in a consistent timelime. Sometimes “when” the message is sent is just as important as the content
Relevance – Keep the language so that this group, this team, this pool of people can understand the messaging.
Get feed back from everyone – all the time. Asking your audience how to improve the user experience is a very good idea. Include them and listen. They will tell you something of value every time.
QR-Codes ( MobiTags) if you plan on peppering your TAGS everywhere make sure your landing pages are using both FREEMIUM and PREMIUM content. By delivering free content via the access point of a MobiTag, Your audience is only one scan away from viewing your content.
Contest, Win This, Chosen Best of Class, Top 5 Reasons, Award Given – Each of these titles bring interest to you message and or program. Many times we have to incent our viewers to get them to open our messages and engage in our content. Try a word like one of the words or phrases above.
Write good content – the information your audience wants and then ask for feedback! Be clever, be smart and know what contents is considered “Engaging”. Ask your audience for their feedback – to share their opinion. The more you listen to your customer the more you will know their real need.
Calls to Action – What do you want your audience to do ? Part of your plan is to know ahead of time where you want your audience to go – or what you are expecting them to view. With our goal to get more “opens” more “views” we need to plan our content to place high value upfront. A simple link into a common web page – might not be the right answer. We suggest you map out your strategy and really think through how much time is spent on every landing page, every link, video, poll, quiz etc.
Any of these small ideas above can and should work help you receive more views and more time spent by your audience reviewing your valuable offerings and messaging. You are asking them to stop what they are doing and or thinking about and view your message. Not an easy task with busy professionals. But try a few of these ides. You might find success is as simple as your Subject line or that you are using more than one delivery method.