Mobile Social Media Grows 37% Reported by Comscore

According to the announcement from COMSCORE, the leading research group on mobility and mobile trending, the use of social networks on mobile devices soared 37% during the last year 2011. Mobile strategies are paying off Facebook, Twitter and Linked In. The majority of the Mobile Social Networkers are reading posts while on their devices.

HERE IS THE INSIDE SCOOP OF WHAT THIS ACTUALLY MEANS !

Each of these networks create user notifications, sharing links and likes and dislikes. Making it easy for those who subscribe to stay informed immediately if anything is happening on their personal network. What a perfect way to keep users connected and informed and social.

http://www.comscore.com/Press_Events/Press_Releases/2011/10/Social_Networking_On-The-Go_U.S._Mobile_Social_Media_Audience_Grows_37_Percent_in_the_Past_Year

RESTON, VA, October 20, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device.

“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile. “This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”

More than Half of Mobile Social Networkers Access Sites on a Near Daily Basis

In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines.

Research also indicated that although more people accessed these sites via their mobile browser, the social networking app audience grew five times faster in the past year. While the mobile browsing social networking audience grew 24 percent to 42.3 million users in the past year, the mobile social networking app audience surged 126 percent to 38.5 million.

TRAINING MAGAZINE – Features Clemons and Kroth – Training on the Go

Featured in the Training Magazine ( Sept/Oct 2011 ) written by Roy Saunderson of Real Recognition Radio

TRAINING ON THE GO !

Here is the Link – http://www.trainingmag.com/article/talent-tips-training-go

What a pleasure it was to be interviewed by an industry expert like Roy Saunderson of Real Recognition Radio. Michael Kroth and I ( David Clemons ) had an opportunity to record a session with his webinar group and be featured in the TrainingMag.com magazine.

The article is only a slice of our hour long webinar with Roy – but it rings in true harmony of what and how Michael and I share and work toward in getting the message out! Managing the Mobile Workforce (McGraw-Hill) has a collection of 40 interviews and the inside track on management / leadership and the mobile workforce.

Here is the article -

Talent Tips: Training on the Go

Mobile learners appreciate good-quality content designed to save them time and that provides immediate accomplishments in small chunks.

Article | Fri, 10/07/2011 – 01:00

By Roy Saunderson, President, Recognition Management Institute

Are we ready to train employees through iPods? Some organizations already do so with great success. Yet there are important principles to consider in getting mobile learning right.

In the fast-moving world we live in, we stay connected through a growing number of mobile devices we’re glued at the hip to. Now imagine having training follow you around and be available whenever you are ready to learn.

That’s what employees at Homewood Suites by Hilton (one of the two, extended stay brands of Hilton Worldwide) do. When changes were made to their food and beverage items, Dawn Koenig, vice president for Brand Performance Support, knew there had to be an easier way to get employees to learn and implement these innovations.

Whether assembling new displays for various hot and cold zones for food and beverages or simply refreshing areas with a variety of menus and displays to keep a fresh look for extended stay guests, the 10-, 15-, or 20-minute videos are just the trick.

General managers keep the iPods and loan them out library-fashion to employees to view the brand-standard videos. Skill tests are presented in Q&A quiz format with results recorded through Hilton’s proprietary Hilton University learning management system.

Unfamiliar with an iPod? Homewood Suites learning specialists send out clear and easy-to-follow instructions for using an iPod, which has won over all generations of learners. And the highly visual content allows for easy multiple language voice-over adaptation, similar to onscreen instruction for aircraft passenger safety.

The best comment Koenig has heard from employees is they feel they’re “in charge of [their] own learning.” No supervisor looking over their shoulder, and they can learn on their own time and in their own place.

David Clemons, the chief mobile officer of LearnCast.com and Achieve Labs, and Michael Kroth, associate professor of Adult/Organizational Learning and Leadership at University of Idaho–Boise Center, have some valuable pointers on mobile learning gleaned from their research and authoring of “Managing the Mobile Workforce”:

1.Create highly focused content. Faced with workload and general day-to-day distractions, instructional designers must use quality content without wasting a second of precious on-the-move time. One effective approach is the “One Mobile Minute” rule. Remember to keep the information mapping to not more than four to seven items; fewer is better. If your learner can read it, watch it, and feed it back in less than three to five minutes, you have done a great job designing your mobile learning program. You can combine several of these learning modules—each with a specific learning objective and sub-objectives—to create a 15- to 20-minute lesson, or even longer, that your workforce will use as it has time available.

2. Be mobile accessible. The iPod is just one learning device workers can use. A company needs to think through all available options learning can be provided through, including the Apple iPod, iPhone, or iPad; Motorola Droid or Xoom Tablet; Cisco Cius; and HP Touch—all will be used by mobile workers, along with their primary laptop and desktop. Set up the learning offering to include the widest, device-agnostic solution—meaning a solution that doesn’t favor any particular device. If you want to motivate every employee, create a strategy that includes everyone right from the beginning. Develop content that can be viewed on any device and that creates an environment where people love to work, want to be connected, and will continue to learn because it is mutually beneficial for the organization and the employee.

3. Make the learning stick. The “training glue” that bonds the mobile workforce with the learning content is the continued connection among peers, managers, and the company. Have managers set clear expectations face to face ahead of time and encourage learning before employees engage online. Ensure real-time feedback and discussions are encouraged through the devices and in person. Employees share personal stories, pictures, and events through social media. Why not build a mobile learning community where learning and sharing is ongoing?

Mobile learners appreciate good-quality content designed to save them time and that provides immediate accomplishments in small chunks. Keep it short, but use all the media—video, audio, exercises, simulations, games, etc.—to “show” and not just “tell” how work can be done and skills developed.

Roy Saunderson is author of “GIVING the Real Recognition Way” and president of the Recognition Management Institute, a consulting and training firm specializing in helping companies “get recognition right.” Its focus is on showing leaders how to give real recognition to create positive relationships, better workplaces, and real results. For more information, contact mailto:RoySaunderson@Rideau.com or visit http://www.RealRecognition.com.

SHRM WEBCAST – Presenters – David Clemons and Michael Kroth

Today … was such a great experience working with the  team at SHRM the Society for Human Resource Management. Michael Kroth and I were invited to present to the SHRM membership regarding our book Managing the Mobile Workforce.  First, I must say I am thankful (everyday) to have such great partners in my life, within my businesses and especially Michael Kroth. He was exceptional today. I mean he was on his game of presenting what he knows inside and out,  What motivates a mobile worker and how to build a successful mobile leadership team. If you get a chance go in to SHRM and sign up to listen to this presentation – its 90 minutes  with Q/A’s – there were too many questions to answer all of them – but we tried! We had a full outline to present of detailed examples of enterprise  strategies used within mobile teams – AND – details of how companies are succeeding , sustaining a mobile workforce.

This live presentation was viewed live today by HUNDREDS of people! I can not wait to do this for thousands, with Michael.

Its interesting what I learned today. What I learned from Michael, from the the SHRM managers and the attendees of the program is something to value. I feel fortunate I was present – that is for sure.

The link to view our presentation outline is here – http://www.shrm.org/multimedia/webcasts/Pages/0911virtual.aspx

I really appreciate that SHRM recognised our passion – our book and that we both like to present and always have a great time doing it. Thank you again!

Here is a partial summary of the SHRM web page that featured us today ;

Building a mobile workforce can be a competitive advantage for your company. Do you have job alternatives that will appeal to workers of the 21st century? Does your corporate strategy envision a mobile workforce? Are you prepared to lead one? Do you have the capability to find, get, keep, and support mobile workers?

In this 90-minute program, David Clemons and Michael Kroth, co-authors of Managing the Mobile Workforce (McGraw-Hill), will share what organizational and HR leaders need to know to create healthy, highly motivating environments for mobile workers. They will talk about presence — reducing the distance between the manager and mobile workers, motivating distance workers and paradigms of the mobile workforce. The program will look at how HR can play a vital role in building virtual teams and creating performance management systems that make sense for mobile workers.

About the speakers: David Clemons (top) and Michael Kroth are authors of the book, Managing the Mobile Workforce: Leading, Building, and Sustaining Virtual Teams, published by McGraw-Hill. Follow their blog at managingthemobileworkforce.com/blog. David Clemons has provided 20 years of executive leadership and innovation to the digital education industries. His experience has focused mainly on the global enterprise online learning space. Mr. Clemons is well known for his position as president of LearnKey Inc, a Utah based E-learning company and today is known as the creator of Achieve Labs Inc. He also founded LearnCast Mobile Publishing System. Mr. Clemons speaks nationally and internationally on mobile trends, mobile adoption, enterprise mobile workforce innovation, and leadership. Currently he lives and works in Eagle, Idaho, as a true mobile worker, employing a large “mobiForce” including international partners and content specialists.

Michael Kroth, Ph.D., is an Associate Professor at the University of Idaho-Boise. As a long time internal consultant he developed and administered corporate-level leadership development and succession planning programs, has been the administrator of a corporate foundation, and served as a director of corporate community affairs. He is the Leadership Field Editor for ASTD’s In-Practice on-line newsletter and a member of the National Speakers Association. Dr. Kroth is also a member of the National Speakers Association.